ABOUT US

THE STORY
CAPSLOV, an italian streetwear brand, was born in Rome, during the silence of lockdown. While the world stopped, Lorenzo Capitanini — barely more than a kid — started building something he'd been carrying inside since childhood: a brand that could speak without borders. No fashion school. No connections. Just a sketchbook, a locked-down city, and an idea that wouldn't let go.

THE NAME
CAPSLOV is not a random word. It's a code.
CAP-LO comes from Capitanini Lorenzo — the founder's name, cut short, stripped to its bones. The V is the bridge: it turns a personal signature into a universal message. 
The logo is written in Cyrillic script — not as an aesthetic choice, but as a statement. East meets West. One alphabet reaches toward another. Language stops being a wall and becomes a door.
In a world that builds barriers, CAPSLOV erases them.

THE RULES
Every piece is made with certified, premium-grade fabrics — because clothes that fall apart after three washes are not clothes, they're waste.
No overproduction. No trend-chasing. No shortcuts.
CAPSLOV is designed to be worn loud, kept long, and never apologized for.